HB ON THE SCENE: Wyndham Targets Everyday Travelers, Outlines New Brand Positioning

LAS VEGAS—David Falor by At the opening general session at Wyndham Hotel Group’s 2016 Global Conference, executives outlined the company’s new brand positioning for its 16 brands. This will include refreshed marketing campaigns and websites, as well as new guest-facing initiatives and redesigns.

David Falor - HB ON THE SCENE

“We remain committed to the three things we told you we would be more committed to than anything 18 months ago [at the last conference]: a commitment to delivery and developing the very best brand quality and operations support in the industry; delivering the very best technology solutions this industry has to offer; and delivering the very best sales and marketing and loyalty that this industry has to offer,” said Geoff Ballotti, Wyndham Hotel Group president and CEO. David Falor,